June 23, 2024

University launches mascot campaign

Yesterday, Feb.3, Capital announced a campaign that will allow students, alumni, and community members to send in their ideas for a mascot nickname. 

Last year, Capital announced that they would be retiring the “Crusader” brand identity after it was deemed insensitive to other religions and cultural groups. Instead of administration developing a new identity on their own, the floor has opened up to community input.

The Mascot Committee stated in an email, “We’re looking to the bright minds of our more than 3,000 students, 47,500 alumni, community members and friends to lead the way.”

To submit nickname ideas, people can go to capital.edu/choose. The submission window runs from now until March 1, 2021. 

Over the next week, the committee, along with university leadership, will review the ideas and compile a list of the best ones for people to vote on. Official voting will be held later in the spring. The Chimes will continue to track this throughout the year.


  • Robert Cumberlander

    Robert Cumberlander is the Editor-in-Chief of The Chimes and a senior at Capital University, majoring in Film and Media Production with a minor in Entrepreneurship and Journalism.

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