After launching Coca-Cola’s new creation initiative, which is the introduction of limited-edition products and collaborations, Coke is back with a unique flavor inspired by international superstar, Rosalia.
Just like the Spanish sensation’s genre-blending music, the new flavor is pushing boundaries with its “transformation-flavored” sip that is seriously unique.
The Coca-Cola x Rosalia product was announced earlier this year. According to the brand, “Coca-Cola Move” presents “a mix of bold and delicate flavors.”
When comparing this flavor to “Dream” and “Starlight,” it has a more bold taste.
This is the second artist collaboration Coca-Cola has done with the creation of a new drink flavor. The first collaboration was with the famous artist and DJ, Marshmello.
Marshmello’s collaboration with Coca-Cola featured a strawberry watermelon flavor, a great flavor to introduce at the beginning of the summer.
Opening the Rosalia bottle gives a familiar scent that is noticeably representative of the Coke brand, with a hint of something that is a little bit more difficult to put your finger on.
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When taking the first sip of the drink, it gives off the unique Coke flavor, then near the aftertaste, there is more of a creamy flavor like a cream soda or coconut.
Serving as the first drop of 2023 for Coca-Cola Creations, “Coca-Cola Move” was co-created with the artist and “brings the transformational power of music to life.”
Aside from this fantastic collaboration with Coca-Cola, Rosalia has a lot in the works this year. The 30-year-old musical artist will take the stage at this year’s Coachella event.
Coca-Cola is sure to have plenty of future collaborations planned with various artists, so many fans are keeping an eye out for when their favorite artist releases a specialty drink.